Toyota Mirai Sips a Summer Classic in ‘Fueled by Lemonade’

TORRANCE, Calif. (August 20, 2015) –  Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids’ lemonade stands. And the lemonade stand business is tough out there.

The resulting video is “Fueled by Lemonade,” the third online video in Toyota’s multi-part “Fueled by Everything” series aimed at educating about the potential of hydrogen fuel. The campaign leads up to the arrival of the 2016 Toyota Mirai in select California dealerships in October.

Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5. To see the video and information about Toyota’s commitment to fuel cell technology, visit www.toyota.com/mirai/fueledbyeverything.html

Longing for a Toyota Mirai? Take the First Step Today

Hydrogen Fuel Cell Electric Vehicle Customer Order Request Portal Goes Live

Torrance, Calif. (July 20, 2015) – Three, two, one…..liftoff!  The Toyota Mirai customer order request portal is live and California customers should beam themselves to www.toyota.com/mirai to seek to claim their place in automotive history.

The Mirai hydrogen fuel cell electric vehicle combines hydrogen and oxygen to make electricity onboard, while emitting nothing but water vapor.  It has the highest EPA estimated driving range rating of any zero emission electric vehicle on the market, at 312 miles, and offers an EPA estimated 67 mpge city/highway/combined.

California customers can request a 2016 Mirai by visiting www.toyota.com/mirai.  Production of the Mirai is limited and vehicles will be placed with select, eligible customers.  After placing a request, potential Mirai drivers will be contacted directly by a Toyota representative to discuss ownership and next steps.

When Mirai begins arriving in October 2015, customers will take delivery from one of the eight authorized California dealers of their choosing. In Southern California, Longo Toyota, Toyota of Orange, Toyota of Santa Monica or Tustin Toyota will take care of Mirai trailblazers.  Customers in Northern California will visit Roseville Toyota, San Francisco Toyota, Stevens Creek Toyota or Toyota Sunnyvale. MSRP will be $57,500 plus an $835 destination fee.

In order to recognize our trailblazing customers who are participating in automotive history, a select group of qualified customers will be eligible for a Mirai Trailblazer support program. This program is designed to enhance the purchase and ownership experience by providing the following choices:

  • Trailblazer APR Support: 0% for 60 months + $7,500 or
  • Trailblazer Purchase Support of $7,500 , or
  • Trailblazer Lease: $499 per month for 36 months, $3,649 due at signing

The Program will be available to all qualified 2016MY Mirai customers who have eligible orders placed in the Mirai Order Request system, OR have taken delivery of their Mirai, by 12/31/15. No security deposit required.

Eligible orders are those that have reached “Dealer Review” status.

In addition to distinctive style, performance and zero emissions, MY16 Mirai drivers will enjoy a comprehensive, ownership experience offering a range of world-class services, including:

  • Three years’ worth of complimentary fuel
  • Three years complimentary Safety Connect and Entune, including hydrogen station finder app.
  • Three years of 24/7 customer call support.
  • Mirai Complimentary Rental Experience for seven days per year for three years.
  • ToyotaCare, our standard no cost service plan and roadside assistance, is enhanced for Mirai and offers:
    • No cost scheduled maintenance for three years, or 35,000 miles, whichever comes first.
    • No cost enhanced roadside assistance for three years, regardless of mileage, including expedited towing service and trip interruption reimbursement at a maximum of $500 per day for up to 5 days per incident.
  • 8-year/100,000-mile warranty on key fuel cell vehicle components including the FC stack and power control unit; FC hydrogen tanks; hybrid battery pack and ECU; FC air compressor, boost converter and ECU; hybrid control module (power management control module); and hydrogen fueling ECU.

Got Your Eye on a Toyota Mirai? Let the Countdown Begin!

Customer Request Portal Opens July 20th

Toyota – Torrance, Calif. (July 13, 2015) — It’s almost here, and California customers will soon be able to request their own 2016 Toyota Mirai.  And why wouldn’t they?

The Mirai hydrogen fuel cell electric vehicle uses no gasoline and emits nothing but water vapor.  It’s the only zero emission electric vehicle on the market that tops the 300 mile range milestone (an EPA estimated driving range rating of 312 miles, to be exact) and offers an EPA estimated 67 mpge city/highway/combined.

In just one week, on July 20, California trailblazers can request their very own Mirai by visiting www.toyota.com/mirai.  All requests will be made through www.toyota.com/mirai.  Eligible customers will ultimately choose one of the eight authorized California dealers for Mirai delivery.  After placing a request, potential Mirai drivers will be contacted directly by a Toyota representative to explore the possibility of Mirai ownership.

And ownership does have its privileges.  The Toyota Mirai comprehensive, ownership experience offers a range of world-class services, including three years’ worth of complimentary fuel, three years of 24/7 customer call support, 8-year/100,000-mile warranty on key fuel cell vehicle components and much more.

Let the countdown to the future begin!