Toyota Announces Pricing for Sporty Camry and Corolla Special Editions

  • Camry and Corolla to Create Excitement With Arrival of Special Edition Models
  • Limited Production Models Equipped With Unique Sport-Themed Features
TORRANCE, Calif., July 17, 2015 – Special Editions for special vehicles.  Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all-time, will be adding some extra summer sizzle with Special Editions for the 2016 model year.  Both models will begin arriving at Toyota dealers in mid-August.

Camry Special Edition
When redesigning the Camry for 2015, Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts.  Only the roof remained unchanged, and it capped off the boldest Camry ever.  Now, only one year after this major redesign, America’s best-selling car will offer the 2016 Camry Special Edition for owner’s looking for an extra dose of both aggressiveness and technology.  Based on the youthful Camry SE, the limited production Camry will add sporty interior and exterior features.  In addition to features found on the Camry SE, standard equipment on the Special Edition will include:

  • Unique 18-inch alloy wheels with machined face contrasted with gloss black painted accents and P225/45R18 tires
  • Power tilt/slide moonroof
  • Smoked tail lamp treatment
  • Blue Streak Metallic and Blizzard Pearl exterior colors
  • Sport fabric seats with blue inserts and blue contrast stitching; 8-way power-adjusted driver’s seat with power lumbar support; 4-way adjustable front passenger seat
  • Dark Blue interior trim
  • Unique meter cluster with TFT Multi-Information Display
  • Standard Entune Audio Plus with Connected Navigation
  • Standard Smart Key System on front doors and trunk with Push Button Start
  • Standard Qi-compatible wireless smartphone charging
  • Unique Special Edition badge and Camry Special Edition logo floor mats

The Camry Special Edition will be powered by a 2.5-liter four-cylinder engine paired with a six-speed automatic transmission.  Like all Toyota vehicles, the Camry Special Edition will come standard with the Star Safety System.

The Toyota Camry Special Edition will carry a Manufacturer’s Suggested Retail Price (MSRP) of $25,715.
Production of the Camry Special Edition will be limited to approximately 12,000 units and will run from August 2015 to January 2016.

Corolla Special Edition
The iconic Toyota Corolla is the world’s best-selling name plate of all-time with over 40 million sold since 1966.  With its all-new 11th generation introduced in 2014, the current Corolla is the roomiest and most fuel-efficient ever.

Corolla will add more driving excitement with the launch of the 2016 Corolla Special Edition.  Sporty styling features, inside and out, complement a spirited driving experience made possible with steering wheel paddle shifters, rear disc brakes and Sport Driving Mode along with an array of additional standard features.

Based on the sporty Corolla S Plus grade, the 2016 Corolla Special Edition will turn heads as it adds:

  • Unique 17-inch alloy wheels with gloss black finish
  • Smart Key System with pushbutton start
  • Black mixed media seats with red contrast stitching
  • Black interior with red contrast stitching on steering wheel, shift boot and center armrest
  • Red accented dash panel and door trim
  • Three exterior colors: exclusive Absolutely Red, Black Sand Pearl and Super White
  • Special Edition floor mats with logo and unique exterior badge

Toyota’s Entune™ Premium Audio with Navigation and App Suite and power tilt/slide moonroof will be available as options.

The MSRP for the Corolla Special Edition will be $20,635.

The Corolla Special Edition will be produced between August 2015 and January 2016 and will be limited to approximately 8,000 units.

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.

Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.

“We want to encourage our guests to find new places and experience life all around them.” said Jack Hollis, Group Vice President of Marketing, Toyota Motor Sales, U.S.A., Inc. “It is a new approach for Toyota, and we are very excited about it.”

Three broadcast flights are scheduled. The first begins today, and the third ends in November. There will be two waves of billboards, kicking off today and wrapping up in late September, as well as print, digital, mobile and social executions, which also launch today and run continuously through the end of November.

The social media elements of the campaign include Toyota’s sponsorship of Snapchat’s Los Angeles Live Local Story. This marks a first-to-market opportunity for Toyota, as no other automotive advertiser has run content within Snapchat’s Live Stories at the local level.

Snapchat’s Local Stories are owned content that they curate from user submitted content. The “Our Story” feature allows Toyota to integrate short video content that will be viewed by users within a targeted geographic location. The placement, which will begin in August, will align with the geo-centric nature of Toyota’s campaign that will be executed across additional media and social outlets.

On the digital front, Toyota used Google Places to power advertising customized to 15,000 cities across the United States. Google created a special API, (application program interface, a set of routines, protocols, and tools), that allows Camry and Corolla banners to pull in city-specific information across a range of destination types, challenging customers to get out and explore their local area.

“We are really stoked about what we’ve been able to accomplish in this campaign,” said Jason Schragger, Chief Creative Officer, Total Toyota/Saatchi & Saatchi LA. “Clearly, there is always a bit of a challenge when you feature two vehicles in the same campaign, but I think we’ve discovered that we can highlight each of them while exploring the amazing experiences that each make available to the driver.”

The Camry executions from Toyota’s four advertising agencies focus on the unique stops that a driver makes as he or she travels through life and creates their own story. Those stops add up to individuality.

For Corolla, the journey is more metaphorical and less experiential, encouraging consumers to constantly move closer to their goals, achieve their purpose and become the better version of themselves that they aspire to.

One of the Corolla broadcast spots is inspired by best-selling author Jack Canfield’s 200 Foot Journey metaphor that states that you just have to see the next two hundred feet ahead and keep going to get you to the destination of whatever it is you truly want.

Both of the general market Camry and Corolla broadcast executions feature the voice of Miles Teller, who will appear as Reed Richards/Mr. Fantastic in the feature film, “Fantastic Four,” slated to debut August 7.

Background on the 2015 Camry
The 2015 Toyota Camry ensures that the driver gets noticed for all the right reasons, and there’s an emotional thrill in surprising others with an unexpected side. It was designed by CALTY and engineered at Toyota Technical Center, both in Ann Arbor, Michigan. All Camrys sold in North America are built at Toyota’s plant in Georgetown, Kentucky, and the Subaru plant in Lafayette, Indiana, through a business partnership with Toyota. For more information on the bold 2015 Camry, visit www.toyota.com/camry.

Background on the 2015 Toyota Corolla
The iconic Toyota Corolla is the world’s best-selling name plate of all-time with over 40 million sold since 1966. With its all-new 11th generation introduced in 2014, the Corolla is the roomiest and most fuel-efficient ever. The Corolla was one of America’s ten best-selling cars in 2014 and the vast majority of those in the United States are manufactured at the Toyota’s plants in Blue Springs, Miss., and in Cambridge, Ontario, Canada. For more information on the 2015 Corolla, visit www.toyota.com/corolla.