Longing for a Toyota Mirai? Take the First Step Today

Hydrogen Fuel Cell Electric Vehicle Customer Order Request Portal Goes Live

Torrance, Calif. (July 20, 2015) – Three, two, one…..liftoff!  The Toyota Mirai customer order request portal is live and California customers should beam themselves to www.toyota.com/mirai to seek to claim their place in automotive history.

The Mirai hydrogen fuel cell electric vehicle combines hydrogen and oxygen to make electricity onboard, while emitting nothing but water vapor.  It has the highest EPA estimated driving range rating of any zero emission electric vehicle on the market, at 312 miles, and offers an EPA estimated 67 mpge city/highway/combined.

California customers can request a 2016 Mirai by visiting www.toyota.com/mirai.  Production of the Mirai is limited and vehicles will be placed with select, eligible customers.  After placing a request, potential Mirai drivers will be contacted directly by a Toyota representative to discuss ownership and next steps.

When Mirai begins arriving in October 2015, customers will take delivery from one of the eight authorized California dealers of their choosing. In Southern California, Longo Toyota, Toyota of Orange, Toyota of Santa Monica or Tustin Toyota will take care of Mirai trailblazers.  Customers in Northern California will visit Roseville Toyota, San Francisco Toyota, Stevens Creek Toyota or Toyota Sunnyvale. MSRP will be $57,500 plus an $835 destination fee.

In order to recognize our trailblazing customers who are participating in automotive history, a select group of qualified customers will be eligible for a Mirai Trailblazer support program. This program is designed to enhance the purchase and ownership experience by providing the following choices:

  • Trailblazer APR Support: 0% for 60 months + $7,500 or
  • Trailblazer Purchase Support of $7,500 , or
  • Trailblazer Lease: $499 per month for 36 months, $3,649 due at signing

The Program will be available to all qualified 2016MY Mirai customers who have eligible orders placed in the Mirai Order Request system, OR have taken delivery of their Mirai, by 12/31/15. No security deposit required.

Eligible orders are those that have reached “Dealer Review” status.

In addition to distinctive style, performance and zero emissions, MY16 Mirai drivers will enjoy a comprehensive, ownership experience offering a range of world-class services, including:

  • Three years’ worth of complimentary fuel
  • Three years complimentary Safety Connect and Entune, including hydrogen station finder app.
  • Three years of 24/7 customer call support.
  • Mirai Complimentary Rental Experience for seven days per year for three years.
  • ToyotaCare, our standard no cost service plan and roadside assistance, is enhanced for Mirai and offers:
    • No cost scheduled maintenance for three years, or 35,000 miles, whichever comes first.
    • No cost enhanced roadside assistance for three years, regardless of mileage, including expedited towing service and trip interruption reimbursement at a maximum of $500 per day for up to 5 days per incident.
  • 8-year/100,000-mile warranty on key fuel cell vehicle components including the FC stack and power control unit; FC hydrogen tanks; hybrid battery pack and ECU; FC air compressor, boost converter and ECU; hybrid control module (power management control module); and hydrogen fueling ECU.

Toyota Announces Pricing for Sporty Camry and Corolla Special Editions

  • Camry and Corolla to Create Excitement With Arrival of Special Edition Models
  • Limited Production Models Equipped With Unique Sport-Themed Features
TORRANCE, Calif., July 17, 2015 – Special Editions for special vehicles.  Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all-time, will be adding some extra summer sizzle with Special Editions for the 2016 model year.  Both models will begin arriving at Toyota dealers in mid-August.

Camry Special Edition
When redesigning the Camry for 2015, Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts.  Only the roof remained unchanged, and it capped off the boldest Camry ever.  Now, only one year after this major redesign, America’s best-selling car will offer the 2016 Camry Special Edition for owner’s looking for an extra dose of both aggressiveness and technology.  Based on the youthful Camry SE, the limited production Camry will add sporty interior and exterior features.  In addition to features found on the Camry SE, standard equipment on the Special Edition will include:

  • Unique 18-inch alloy wheels with machined face contrasted with gloss black painted accents and P225/45R18 tires
  • Power tilt/slide moonroof
  • Smoked tail lamp treatment
  • Blue Streak Metallic and Blizzard Pearl exterior colors
  • Sport fabric seats with blue inserts and blue contrast stitching; 8-way power-adjusted driver’s seat with power lumbar support; 4-way adjustable front passenger seat
  • Dark Blue interior trim
  • Unique meter cluster with TFT Multi-Information Display
  • Standard Entune Audio Plus with Connected Navigation
  • Standard Smart Key System on front doors and trunk with Push Button Start
  • Standard Qi-compatible wireless smartphone charging
  • Unique Special Edition badge and Camry Special Edition logo floor mats

The Camry Special Edition will be powered by a 2.5-liter four-cylinder engine paired with a six-speed automatic transmission.  Like all Toyota vehicles, the Camry Special Edition will come standard with the Star Safety System.

The Toyota Camry Special Edition will carry a Manufacturer’s Suggested Retail Price (MSRP) of $25,715.
Production of the Camry Special Edition will be limited to approximately 12,000 units and will run from August 2015 to January 2016.

Corolla Special Edition
The iconic Toyota Corolla is the world’s best-selling name plate of all-time with over 40 million sold since 1966.  With its all-new 11th generation introduced in 2014, the current Corolla is the roomiest and most fuel-efficient ever.

Corolla will add more driving excitement with the launch of the 2016 Corolla Special Edition.  Sporty styling features, inside and out, complement a spirited driving experience made possible with steering wheel paddle shifters, rear disc brakes and Sport Driving Mode along with an array of additional standard features.

Based on the sporty Corolla S Plus grade, the 2016 Corolla Special Edition will turn heads as it adds:

  • Unique 17-inch alloy wheels with gloss black finish
  • Smart Key System with pushbutton start
  • Black mixed media seats with red contrast stitching
  • Black interior with red contrast stitching on steering wheel, shift boot and center armrest
  • Red accented dash panel and door trim
  • Three exterior colors: exclusive Absolutely Red, Black Sand Pearl and Super White
  • Special Edition floor mats with logo and unique exterior badge

Toyota’s Entune™ Premium Audio with Navigation and App Suite and power tilt/slide moonroof will be available as options.

The MSRP for the Corolla Special Edition will be $20,635.

The Corolla Special Edition will be produced between August 2015 and January 2016 and will be limited to approximately 8,000 units.

Toyota awards new 2015 Camry to Community Leader at NCLR’s Annual Conference in Kansas City

KANSAS CITY, Mo. (July 16, 2015) – Ruby Azurdia-Lee was already making a difference in her community, working with Latino families and connecting them to the resources they need, including health, employment and education services. Now, with the help of Toyota, she is taking it one step further.

Lee entered the Toyota Let’s Go Places contest at this year’s National Council of La Raza (NCLR) annual conference, answering the question: “What would you do with a new Toyota Camry?” Her response: help more people.

Lee is the President of CLUES (Spanish for: Comunidades Latinas Unidas en Servicio), which is a linguistically and culturally relevant resource and service nonprofit organization based in Minnesota. CLUES was founded in 1981 by Latinos for Latinos and its programs and services connect families to resources, skills, institutions, and systems and create an environment for people to be engaged and empowered.

“Miracles do happen. When I entered this contest, I couldn’t imagine that I would win,” said Lee. “My work with CLUES means so much to me and I can’t wait to get back to it and take it to the next level. Thank you, Toyota, for this incredible opportunity.”

The NCLR conference, which ran from July 11 to July 14 in Kansas City, is the nation’s largest gathering of influential individuals, organizations, institutions and companies working with the Hispanic community.  Toyota was once again the title sponsor for this year’s event, celebrating more than ten years as the No. 1 auto choice for U.S. Latinos.

“Our partnership with NCLR and the Latino community is long and incredibly valuable to us,” said Steven Curtis, Vice President of Corporate Communications at Toyota Motor Sales. “It’s an honor to be a part of NCLR’s annual conference again this year and to have the chance to give back, especially to someone like Ruby, who is committed to making a difference in her community.”

“Toyota has been a wonderful and committed partner of NCLR for more than 15 years,” says Enrique A. Chaurand, Deputy Vice President of Integrated Marketing and Events at NCLR. “Hearing Ruby’s story was truly inspirational. Thank you, Toyota, for making this another great year at NCLR.”

In addition to giving away a new Camry at the conference, Toyota also showcased and offered “ride and drives” in its most popular vehicles, hosted car seat demonstrations, gave away car seats and more.

About Toyota’s commitment to the Latino Community
Since 1991, Toyota has contributed more than $700 million to American nonprofit groups; a significant portion of it going to organizations that support minority populations, including Hispanics.

Toyota supports and partners with premier Hispanic organizations that promote the advancement of the Latino community in the United States through education and civic engagement including:

  • National Council of La Raza (NCLR)
  • National Association of Latino Elected and Appointed Officials (NALEO)
  • League of United Latin American Citizens (LULAC)
  • Congressional Hispanic Caucus Institute (CHCI)
  • Hispanic Scholarship Fund (HSF)
  • Latinos in Tech Innovation & Social Media (LATISM)

Toyota is also proud to offer programs that keep families safe on the road, like the groundbreaking injury prevention initiative “Buckle Up for Life” or “Abróchate a la Vida” where parents, grandparents and even kids learn about the importance of seat belts and the safest ways to use car seats.