It’s Official! Toyota Mirai Goes the Distance

– Hydrogen Fuel Cell Electric Vehicle Sets Record
– 312 miles = Longest Driving Range of ANY Zero Emission Vehicle on the Market

ASPEN, Colo.  (June 30, 2015) – The future of mobility is ready to hit the road – and keep going…and going…and going.

The new Toyota Mirai hydrogen fuel cell electric vehicle will offer an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined when it hits dealerships in California this fall, and an EPA-estimated driving range rating of 312 miles on a single fill of hydrogen.

Toyota North America CEO Jim Lentz announced the EPA-estimated performance figures at the Aspen Ideas Festival in Aspen, Colorado.  Mirai is the only zero emission electric vehicle on the market that tops the 300 mile range milestone.

“Toyota realized in the early 90’s that electrification was key to the future of the automobile,” said Lentz.  “Just as the Prius introduced hybrid-electric vehicles to millions of customers nearly twenty years ago, the Mirai is now poised to usher in a new era of efficient, hydrogen transportation.”

The world’s first mass-produced hydrogen fuel cell electric vehicle, the Toyota Mirai is a four-door, mid-size sedan with performance that fully competes with traditional internal combustion engines – but uses no gasoline.  Instead, Mirai creates electricity on demand using hydrogen, oxygen and a fuel cell, and emits nothing but water vapor in the process.

Toyota has matched the Mirai’s impressive performance with an equally impressive ownership experience.  In addition to outstanding range and fuel economy, Mirai drivers will enjoy a comprehensive, ownership experience offering a range of world-class services, including:

  • Three years’ worth of complimentary fuel [1]
  • Three years complimentary Safety Connect and Entune, including hydrogen station finder app.
  • Three years of 24/7 customer call support.
  • Mirai Complimentary Rental Experience for seven days per year for three years.[2]
  • ToyotaCare[3], our standard no cost service plan and roadside assistance, is enhanced for Mirai and offers:
    • No cost scheduled maintenance for three years, or 35,000 miles, whichever comes first[4].
    • No cost enhanced roadside assistance[5] for three years, regardless of mileage, including expedited towing service and trip interruption reimbursement at a maximum of $500 per day for up to 5 days per incident.[6]
  • 8-year/100,000-mile warranty on key fuel cell vehicle components including the FC stack and power control unit; FC hydrogen tanks; hybrid battery pack and ECU; FC air compressor, boost converter and ECU; hybrid control module (power management control module); and hydrogen fueling ECU.[4]

Beginning this summer, California customers can request a Mirai by visiting www.toyota.com/mirai.  Customers are encouraged to visit

ww.toyota.com/mirai today to sign up for more information and notification of exact Mirai order request launch timing in the coming months.

[1] Complimentary fuel for 3 years or $15,000 maximum, whichever comes first. Fuel program starts after receipt and activation of fuel card; fuel card is nontransferable.  Fueling must be done at approved SAE certified stations.
[2] The seven complimentary days per year will expire after each year and any unused days will not carry over.
[3]  ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for two years, regardless of mileage. Valid only at authorized Mirai Fuel Cell dealers in the continental United States. See dealer for details and exclusions.
[4] Covers normal factory scheduled maintenance and is valid only at authorized Mirai Fuel Cell dealers in the continental United States. See dealer for details and exclusions.
[5] Does not include parts and fluids.
[6] Trip reimbursement covers interruptions that require the Toyota dealership to keep such vehicle overnight and such Covered Vehicle is at the time of such disablement more than fifty (50) miles from the residence of the owner of the Covered Vehicle. See an Authorized Mirai Fuel Cell dealer for details and exclusions.

New Marketing Campaign for Toyota Camry and Corolla Takes Lets Go Places to the Next Level

TORRANCE, Calif. (June 29, 2015) – If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.

Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.

“We want to encourage our guests to find new places and experience life all around them.” said Jack Hollis, Group Vice President of Marketing, Toyota Motor Sales, U.S.A., Inc. “It is a new approach for Toyota, and we are very excited about it.”

Three broadcast flights are scheduled. The first begins today, and the third ends in November. There will be two waves of billboards, kicking off today and wrapping up in late September, as well as print, digital, mobile and social executions, which also launch today and run continuously through the end of November.

The social media elements of the campaign include Toyota’s sponsorship of Snapchat’s Los Angeles Live Local Story. This marks a first-to-market opportunity for Toyota, as no other automotive advertiser has run content within Snapchat’s Live Stories at the local level.

Snapchat’s Local Stories are owned content that they curate from user submitted content. The “Our Story” feature allows Toyota to integrate short video content that will be viewed by users within a targeted geographic location. The placement, which will begin in August, will align with the geo-centric nature of Toyota’s campaign that will be executed across additional media and social outlets.

On the digital front, Toyota used Google Places to power advertising customized to 15,000 cities across the United States. Google created a special API, (application program interface, a set of routines, protocols, and tools), that allows Camry and Corolla banners to pull in city-specific information across a range of destination types, challenging customers to get out and explore their local area.

“We are really stoked about what we’ve been able to accomplish in this campaign,” said Jason Schragger, Chief Creative Officer, Total Toyota/Saatchi & Saatchi LA. “Clearly, there is always a bit of a challenge when you feature two vehicles in the same campaign, but I think we’ve discovered that we can highlight each of them while exploring the amazing experiences that each make available to the driver.”

The Camry executions from Toyota’s four advertising agencies focus on the unique stops that a driver makes as he or she travels through life and creates their own story. Those stops add up to individuality.

For Corolla, the journey is more metaphorical and less experiential, encouraging consumers to constantly move closer to their goals, achieve their purpose and become the better version of themselves that they aspire to.

One of the Corolla broadcast spots is inspired by best-selling author Jack Canfield’s 200 Foot Journey metaphor that states that you just have to see the next two hundred feet ahead and keep going to get you to the destination of whatever it is you truly want.

Both of the general market Camry and Corolla broadcast executions feature the voice of Miles Teller, who will appear as Reed Richards/Mr. Fantastic in the feature film, “Fantastic Four,” slated to debut August 7.

Background on the 2015 Camry
The 2015 Toyota Camry ensures that the driver gets noticed for all the right reasons, and there’s an emotional thrill in surprising others with an unexpected side. It was designed by CALTY and engineered at Toyota Technical Center, both in Ann Arbor, Michigan. All Camrys sold in North America are built at Toyota’s plant in Georgetown, Kentucky, and the Subaru plant in Lafayette, Indiana, through a business partnership with Toyota. For more information on the bold 2015 Camry, visit www.toyota.com/camry.

Background on the 2015 Toyota Corolla
The iconic Toyota Corolla is the world’s best-selling name plate of all-time with over 40 million sold since 1966. With its all-new 11th generation introduced in 2014, the Corolla is the roomiest and most fuel-efficient ever. The Corolla was one of America’s ten best-selling cars in 2014 and the vast majority of those in the United States are manufactured at the Toyota’s plants in Blue Springs, Miss., and in Cambridge, Ontario, Canada. For more information on the 2015 Corolla, visit www.toyota.com/corolla.

Toyota Unveils Campus Design for New North American Headquarters

PLANO, Texas, June 24, 2015Toyota Motor North America today unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company’s “One Toyota” vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.

To mark the occasion, Toyota also launched the Ever-Better Expedition – the North American leg of a real-world, global driving project designed to support and unite Toyota’s 330,000 worldwide team members in their mission to create ever-better vehicles. A convoy of Toyota vehicles left Plano today on a 110-day transcontinental journey that will allow Toyota engineers and other team members to feel the road, experience vehicle performance, connect with customers and gather new insights to inspire the design and development of future vehicles.

“Bringing our team members together at this striking and inspiring new campus in Plano will help Toyota become a more cohesive, collaborative and innovative company so we can serve our customers better,” said Jim Lentz, CEO of Toyota’s North America Region. “Our efforts to become One Toyota in North America go hand-in-hand with the goals of the Ever-Better Expedition, which embodies our passion for continuous improvement and sharing ideas so that we can deliver products that exceed our customers’ expectations.”

New Headquarters Inspired by ‘One Toyota’ Philosophy, Environmental Sustainability

Designed by Corgan Associates, the architectural renderings unveiled today and available at http://pressroom.toyota.com provide a number of different perspectives and details of the proposed Toyota campus in Plano, which includes:

  • Seven buildings, up to five stories tall, arranged around a large central plaza that serves as the literal and symbolic heart of all social and business functions – including dining, fitness, and conferencing facilities;
  • Building facades that are predominantly glass, with generous roof overhangs along the southern exposures to cast shade;
  • Local and regional materials and low-water plantings that reflect the native landscapes of North Central Texas;
  • Water features for catchment and storage of water for irrigation; and
  • Parking structures and office buildings that can support solar panels for renewable energy production.

“Our work with some of the best designers, builders, architects – along with important input from our own team members – has inspired our thinking around how our new facilities can support and enhance the One Toyota Experience,” said Lentz. “We also want to ensure our new headquarters supports Toyota’s commitment to the environment through sustainable, environmentally sensitive and state-of-the-art design, materials, features and efficiencies.”

Toyota intends to pursue LEED Platinum certification for the campus, the highest level of certification possible by the U.S. Green Building Council.

Ever-Better Expedition: Getting Out to Feel and Learn from the Road

Groups of Toyota engineers and other team members participating in the Ever-Better Expedition will drive a convoy of Toyota’s best-known models across North America, tackling some of the continent’s most challenging and inspiring driving environments, from California’s Death Valley in summer to the icy roads of Alaska in winter, from Pike’s Peak in Colorado to the streets of New York City. Along the way, they will also visit Daytona Beach, Route 66, Toyota manufacturing and research facilities, and the highways, avenues and back streets that customers across North America use every day.

The goal of the Expedition is to allow Toyota team members to get out from behind their desks and experience in the real world the vehicles they design, engineer, manufacture and sell — taking what they learn from the road to inform the development of future generations of vehicles and deliver an ever-better driving experience to customers. The Expedition will also allow them to interact directly with North American customers to better understand their needs and how they use Toyota products.

The North America Expedition is the second leg of Toyota’s Five Continents Driving Project. It that was inspired by Toyota President Akio Toyoda, whose passion for cars and the driving experience is revolutionizing the way that Toyota approaches product development and customer engagement. The first leg was organized and executed by Toyota Australia, where vehicles drove cross-country through Australia’s diverse and rugged terrain, resulting in new product insights and valuable learning experiences for team members.

For the North American Expedition, Toyota is also introducing the Toyota Ultimate Utility Vehicle (UUV) – a custom-made Sienna body retrofitted on top of a Tacoma truck built for display at this year’s Specialty Equipment Market Association (SEMA) conference. A Land Cruiser 200 will also travel the entire length of the North American Expedition and is the only vehicle that will travel to all of the continents included in the global tour.

In support of the North American Expedition, Toyota launched www.ToyotaEverBetter.com, where visitors can follow the Expedition’s progress through the end of the year.