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Toyota Forum: 4 Most Common Ways Dealers Steer Car Buyers away From EVs
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Old 05-25-2018, 12:10 AM
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Default 4 Most Common Ways Dealers Steer Car Buyers away From EVs

The last time you went to a car dealership to buy a new or used car, most probably you were not introduced to the dealership's used or new electric car inventory. At last, this is according to a new study by a group of researchers who posed as car shoppers. I am not surprised as I will tell you what my local Chevy dealer told me once.





A study, published in Nature says "Dismissive and deceptive car dealerships create barriers to electric vehicle adoption at the point of sale."

A group of researchers in the Northern Europe visited 126 car dealerships in Finlanc, Iceland, Denmark, Sweden and Norway and posted as car buyers. Of the 126 dealerships vised, only 8.8 percent of the dealers positively talked about the electric cars preferring an electric car option over a gas or diesel option. Some car buyers in this study were gently steered away from choosing an electric car, in few cases they were told not to buy an electric car because "it will ruin you."

Here are the 4 most common ways dealerships steered customers away from buying an electric car.






4 Most Common Ways Dealers Steer Car Buyers away From EVs
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