toyota forums   toyota forums

Go Back   Toyota Forum > Toyota News Forum > The Toyota News Forum

Toyota Forum: The woman who tracks down real customers for car commercials [w/ video]
Thread Tools Display Modes
Old 09-19-2010, 12:38 AM
Toyota Forum Toyota Forum is offline
Join Date: Oct 2007
Location: Royal Palm Beach, Florida
Posts: 2,919
Post The woman who tracks down real customers for car commercials [w/ video]

Filed under: Marketing/Advertising, Ford, Toyota
Danya Solomon helps manufacturers find customer testimonials - Click above to watch video after the jump

The testimonial is one of advertising's oldest weapons. It's a simple formula: If someone spent his or her hard-earned money on a product and lived to tell about it, chances are it will be good enough for you. But where do advertising companies come up with the jokers that we see splashed all over our television screens? It turns out that they look to one individual with a knack for finding people who are especially loyal to a specific brand or product. Her name is Danya Solomon.

Solomon is responsible for rounding up the everyday Joes and Janes we've seen on ads from Ford and Toyota lately. She spends her days scouring the internet, standing in parking lots and busting down pool-hall doors to find consumers who are passionate about the products they buy. The next time you see an average atomic family stand up and profess their love for a sedan, chances are Solomon had something to do with bringing them to the small screen. Hit the jump to see a few of the commercials she helped cast.

[Source: AOL Autos]Continue reading The woman who tracks down real customers for car commercials [w/ video]
The woman who tracks down real customers for car commercials [w/ video] originally appeared on Autoblog on Sat, 18 Sep 2010 20:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Want to be connected with everything automotive in your area? Check out Cars Connected today!

Get your next Toyota for the lowest price possible! Go to first!
Reply With Quote


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

All times are GMT. The time now is 08:36 PM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2019, vBulletin Solutions Inc. recognizes that "Toyota", it's logos and various model names and numbers are registered trademarks of Toyota Motor Corporation. These terms are used for identification purposes only. is not affiliated in any way with Toyota Motor Corporation. or any other company listed herein. All information on this site is the opinion of its members and not the opinion of the site itself. ©2017 Madison Ross Media Group. All rights reserved. Content published on requires permission for reprint.
Need products for your Toyota? Check out your options at the links below: