Top Six Things You Didn’t Know about Toyota and the Toyota Camry
It’s no secret that the Toyota Camry is one of the top-selling cars in the U.S. But what is it about the Camry that not only inspires intense brand loyalty but also garners the automaker prestigious awards, year after year? The answer boils down to history, performance, loyalty, technology, sales and awards. Within each of these areas are several fun and interesting facts about the ever-popular Toyota Camry.
Toyota has a rich history going back to 1937. A few highlights include:
• Toyota’s logo was established in 1936, a year before Toyota Motor Co., Ltd. was established. Also in 1936 the first Toyota (the G1 truck) was exported.
• In 1957, Toyota Motor Sales USA was established in Hollywood, California. Ten years later, Toyota became the third best-selling import in the US.
• The one millionth Toyota was sold in 1972.
• The Camry was first sold in 1982 and by the end of 1997, became the number one passenger car in America, in terms of sales.
Toyota cars are known for their performance and the 2012 Camrys stepped up to the plate:
• Acceleration and power were the key words in a report on Toyota Camry performance by US New Best Cars. The Camry’s V6 engine and six-speed automatic transmission made it a hit with test drivers.
• The new Camrys aren’t the only ones giving a great performance. Of all the Toyotas sold over the last 20 years, 80 percent of them are still out on the road today.
• Toyota has the highest dependability rating among all automakers.
Brand loyalty says a lot about an automaker and Toyota has it in spades:
• Toyota has the greatest percentage of households that return to lease or purchase another Toyota.
• Toyota ranks first in owner loyalty among all automakers.
• Toyota was named one of the three most admired companies in the U.S., by Fortune magazine.
Known for their hybrid model, the Prius, Toyota is at the forefront of automotive technology:
• Each year, Toyota spends one million dollars an hour for a total of nine billion dollars on research and development when it comes to cars and future technology. This is more than any other company in the world
• Of all automakers, Toyota has the most hybrid cars on the road (over 1.7 million) making it the world’s leading hybrid manufacturer.
• Toyota Motor Corp. has the most patent applications in alternative power technology with 1000 patents alone on the 2010 Prius.
• The 2012 Camry has hands-free connectivity (BLU Logic) as a standard feature.
• The 2012 Camry also comes standard with ten air bags, a back-up camera and optional blind spot monitoring.
• The Camry’s new profile is called a “dynamic wedge shape” and the design term for the new Camry is, “rational tech-dynamism.”
Toyotas have been the top-selling cars in the U.S., time after time. However, the States aren’t the only place Toyotas sell well:
• Toyota does business in over 170 different countries and the Corolla is the best-selling car in the world with over 30 million cars sold.
• Toyota has won the U.S. Sales Crown 12 times in 13 years.
• In 2011, worldwide sales of hybrid vehicles reached over three million.
Not only is Toyota one of the top-selling automakers in the world, it is also one of the most decorated:
• Toyota was ranked number one in 2011 by Interbrand as the Best Global Green Brand.
• Toyota has been the recipient of more Total Quality awards than any other auto manufacturer.
• Since the Prius was introduced in 2001, it has won the ecoENERGY award every year.
Another interesting fact about Toyota Camry parts is that more than 75 percent of them are North American, making the Camry the most American car on the road. Parts can make a huge difference. For example, aftermarket exhaust systems and performance air filters can improve a car’s fuel economy.
Luckily, it’s easy to find Toyota Camry parts at Partsgeek. And when you’re looking for parts, don’t forget some of these fun facts about one of America’s favorite cars.
About the Author: Contributing blogger Jack Kerr has over a decade of experience as a test driver and auto reviewer. He has driven plenty of Toyotas in his lifetime. When not out driving, Jack enjoys restoring vintage hot rods.