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Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center
Jul 02, 2015 - 3:57 PM - by Toyota Forum


During his third tour of duty in Afghanistan, Romy Camargo’s patrol was ambushed. A sniper’s bullet changed the life of this decorated war veteran and his family. Now, with help from Toyota, Camargo, his family and a strong team of supporters are forever changing the lives of paraplegics and quadriplegics across the country.

Camargo and his wife, Gaby, have opened the doors to Stay In Step, a new, non-profit recovery center dedicated to helping spinal-cord injury (SCI) patients take a step forward toward recovery. This groundbreaking facility offers treatment, rehabilitation and support services to veterans and civilians in Tampa, Fla. Toyota donated $300,000 in last-mile funding to help the facility reach its $750,000 fundraising goal and open its doors. At the grand opening June 20, Toyota Motor North America Executive Vice President and Chief Administrative Officer Simon Nagata also presented Stay In Step with a wheelchair-accessible 2015 Toyota Sienna minivan. Continue reading...
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Toyota Reports Nearly 210,000 Sales in June
Jul 01, 2015 - 4:34 PM - by Toyota Forum


Toyota Motor Sales (TMS), U.S.A., Inc., today reported June 2015 sales of 209,912 units, an increase of 4.1 percent from June 2014 on a volume basis. With one more selling day in June 2015 than in June 2014, sales were down 0.1 percent on a daily selling rate (DSR) basis.

Toyota division posted June 2015 sales of 183,791 units, up 3.1 percent on a volume basis and down 1 percent on a DSR basis.

For the first half of the year, TMS reported sales of 1,231,440 units, up 5.6 percent versus the same period in 2014 on a DSR basis. With the same amount of selling days in the first half of 2015 compared to 2014, sales were up 5.6 percent on an unadjusted raw-volume basis. Continue reading...
0 Replies | 10 Views
It's Official! Toyota Mirai Goes the Distance
Jun 30, 2015 - 10:41 PM - by Toyota Forum


The new Toyota Mirai hydrogen fuel cell electric vehicle will offer an EPA-estimated 67 miles per gallon equivalent (mpge) city/highway/combined when it hits dealerships in California this fall, and an EPA-estimated driving range rating of 312 miles on a single fill of hydrogen.

Toyota North America CEO Jim Lentz announced the EPA-estimated performance figures at the Aspen Ideas Festival in Aspen, Colorado. Mirai is the only zero emission electric vehicle on the market that tops the 300 mile range milestone.

“Toyota realized in the early 90’s that electrification was key to the future of the automobile,” said Lentz. “Just as the Prius introduced hybrid-electric vehicles to millions of customers nearly twenty years ago, the Mirai is now poised to usher in a new era of efficient, hydrogen transportation.” Continue reading...
0 Replies | 12 Views
New Marketing Campaign for Toyota Camry and Corolla
Jun 29, 2015 - 10:19 PM - by Toyota Forum


If you are in the right frame of mind, and open yourself up to all of the possibilities that exist in the world around you, you can set yourself free.

Fueled by this premise, Toyota and its advertising agencies (representing the total market and led by Saatchi & Saatchi Los Angeles) embark on the newest campaign for Toyota Camry, America’s top-selling car, and Corolla. It debuts today across multiple media platforms and will continue until late fall.

“We want to encourage our guests to find new places and experience life all around them.” said Jack Hollis, Group Vice President of Marketing, Toyota Motor Sales, U.S.A., Inc. “It is a new approach for Toyota, and we are very excited about it.”

Three broadcast flights are scheduled. The first begins today, and the third ends in November. There will be two waves of billboards, kicking off today and wrapping up in late September, as well as print, digital, mobile and social executions, which also launch today and run continuously through the end of November. Continue reading and watch a video...
0 Replies | 11 Views
Toyota Unveils Campus Design for New North American Headquarters
Jun 24, 2015 - 4:20 PM - by Toyota Forum


Toyota Motor North America today unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company’s “One Toyota” vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.

To mark the occasion, Toyota also launched the Ever-Better Expedition – the North American leg of a real-world, global driving project designed to support and unite Toyota’s 330,000 worldwide team members in their mission to create ever-better vehicles. A convoy of Toyota vehicles left Plano today on a 110-day transcontinental journey that will allow Toyota engineers and other team members to feel the road, experience vehicle performance, connect with customers and gather new insights to inspire the design and development of future vehicles. Continue reading...
0 Replies | 39 Views
Toyota Financial Services Expands Only Asset-Backed Green Bond Program
Jun 22, 2015 - 3:35 PM - by Toyota Forum


Demonstrating an ongoing commitment to supporting the sale of green vehicles, Toyota Financial Services (TFS) issued the auto industry’s second-ever Asset-Backed Green Bond in the amount of $1.25 billion. TFS revolutionized the Green Bond market by introducing the auto industry’s first-ever Asset-Backed Green Bond in 2014. Green Bonds are an important component of TFS’ broad-ranging funding program and serve to enhance Toyota’s already extensive green commitment.

Proceeds of the TFS Green Bond will be used to fund new retail finance contracts and lease contracts for Toyota and Lexus vehicles that meet specific criteria, including powertrain, fuel efficiency and emissions. There are currently eight vehicles in the Toyota and Lexus portfolio of green vehicles that qualify. Continue reading...
0 Replies | 43 Views
Slim Jims and Side Curtains: Toyota Celebrates 20 Years of Patented Innovation
Jun 17, 2015 - 3:01 PM - by Toyota Forum


In 1995, breaking into a car wasn’t all that complicated. Slide a “slim jim” between the doorframe and the glass, give it a tug and that’s all she wrote. Over time, carmakers developed countermeasures to keep would-be bandits at bay. Some worked and some didn’t…but they all added cost to the vehicles and complexity to the manufacturing process.

Toyota engineer Norm Kerr, III, had a better idea.

It was a simple, off-the-shelf solution that saved time on the assembly line and realized a significant cost savings. While the implementation of Kerr’s idea was short-lived (Side-impact safety regulations resulted in completely re-engineered vehicle doors), the idea itself became symbolic. Not as an advance in anti-theft mechanisms but as the first patent issued to a Toyota Technical Center (TTC) engineer. Continue reading...
0 Replies | 56 Views
Texas Welcomes Its First Toyota i-Rodeo
Jun 17, 2015 - 2:54 PM - by Toyota Forum


North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas. The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.

“As we look for ways to ease congestion in major hubs like the Dallas-Fort Worth Metroplex, we are exploring how these types of electric vehicles may fit into the transportation landscape,” said Jim Lentz, chief executive officer, Toyota North America. “We’re excited to show Texans where these advanced technologies could take us.”

Similar focus groups were held in Silicon Valley, California in February 2015 with positive feedback from participants. One driver presented a credit card for an immediate i-Road purchase. Unfortunately, that driver may have to wait a bit longer. Continue reading...
0 Replies | 48 Views
Toyota Expands Takata Airbag Safety Recall
Jun 16, 2015 - 5:35 PM - by Toyota Forum


Toyota Motor Sales, USA, Inc. today announced that it is expanding its recalls involving Takata front passenger airbag inflators.

Based on recent information from Takata and the National Highway Traffic Safety Administration (NHTSA), Toyota will recall approximately 1,365,000 additional 2003-2007 Corolla and Corolla Matrix; 2005-2006 Tundra; 2005-2007 Sequoia; 2003-2007 Lexus SC430 vehicles. This brings the total number of Toyota and Lexus vehicles covered by Takata recalls in the U.S. to approximately 2,915,000.

In the involved vehicles, the front passenger airbag inflators could potentially be susceptible to rupture when deployed and seriously injure vehicle occupants.

“Toyota’s focus remains on the safety and security of our customers, and we will continue to respond promptly to new developments so we can resolve issues for them as quickly, conveniently and safely as possible,” said Dino Triantafyllos, chief quality officer, Toyota Motor North America. Continue reading...
0 Replies | 72 Views
Toyota, Ford not interested in FCA merger
Jun 15, 2015 - 3:05 PM - by Toyota Forum
Filed under: Chrysler, Fiat, Ford, Toyota

Senior executives at both Toyota and Ford have been quoted as rejecting the idea of merging with Fiat Chrysler Automobiles, despite Sergio Marchionne's repeated calls for consolidation.Continue reading Toyota, Ford not interested in FCA merger

Toyota, Ford not interested in FCA merger originally appeared on Autoblog on Mon, 15 Jun 2015 10:43:00 EST. Please see our terms for use of feeds.



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