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With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power
Aug 21, 2015 - 3:23 PM - by Toyota Forum


Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, “We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!”

That was back in 1995, when hybrid cars were unproven, experimental machines with a very unclear future. Fast-forward twenty years, and Toyota is proud to announce that it has now sold over 8 million hybrid vehicles, with just 10 months between this and the last million-unit milestone.

It can be hard to get a sense of what the number 8 million might mean for the environment and for hybrid owners. For a bit of context, Toyota calculates that as of July 31, its hybrid vehicles have resulted in approximately 58 million fewer tons of CO2 emissions than would have been emitted by gasoline-powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 22 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles of similar sizes. Continue reading...
0 Replies | 47 Views
Toyota Mirai Sips a Summer Classic in 'Fueled by Lemonade'
Aug 21, 2015 - 2:54 PM - by Toyota Forum


Don’t pour out that lemonade. Toyota and comedian Nikki Glaser have taken a humorous look at a potential fuel source – discarded lemonade from kids' lemonade stands. And the lemonade stand business is tough out there.

The resulting video is “Fueled by Lemonade,” the third online video in Toyota’s multi-part “Fueled by Everything” series aimed at educating about the potential of hydrogen fuel. The campaign leads up to the arrival of the 2016 Toyota Mirai in select California dealerships in October. Continue reading and watch the video...
0 Replies | 37 Views
The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on
Aug 17, 2015 - 3:27 PM - by Toyota Forum


The Toyota Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever.

“For more than 50 years adventure-seeking Americans have relied on Toyota trucks to take them places, on and off-road,” said Bill Fay, group vice president & general manager, Toyota Division. “The all-new homegrown Tacoma is a tough truck designed, developed and built for lifestyles of the young and young-at-heart.” Continue reading...
0 Replies | 57 Views
Toyota Reports More Than 200,000 in Sales for Fifth Consecutive Month
Aug 04, 2015 - 3:20 PM - by Toyota Forum


Toyota Motor Sales (TMS), U.S.A., Inc., today reported July 2015 sales of 217,181 units, an increase of 0.6 percent from July 2014 on a volume basis. With the same amount of selling days in July 2015 as in July 2014, sales were up 0.6 percent on a daily selling rate (DSR) basis.

Toyota Division posted July 2015 sales of 187,365 units, down 0.6 percent on a volume and DSR basis.

"July auto sales showed no signs of slow down for the industry," said Bill Fay, Toyota Division group vice president and general manager. "Led by Tacoma sales, the Toyota division light trucks posted a best-ever July." Continue reading...
0 Replies | 116 Views
Longing for a Toyota Mirai? Take the First Step Today
Jul 21, 2015 - 2:40 PM - by Toyota Forum


Three, two, one…..liftoff! The Toyota Mirai customer order request portal is live and California customers should beam themselves to www.toyota.com/mirai to seek to claim their place in automotive history.

The Mirai hydrogen fuel cell electric vehicle combines hydrogen and oxygen to make electricity onboard, while emitting nothing but water vapor. It has the highest EPA estimated driving range rating of any zero emission electric vehicle on the market, at 312 miles, and offers an EPA estimated 67 mpge city/highway/combined. Continue reading and watch a video...
0 Replies | 217 Views
Toyota Announces Pricing for Sporty Camry and Corolla Special Editions
Jul 18, 2015 - 10:09 PM - by Toyota Forum


Special Editions for special vehicles. Toyota’s Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world’s best-selling car of all-time, will be adding some extra summer sizzle with Special Editions for the 2016 model year. Both models will begin arriving at Toyota dealers in mid-August.

When redesigning the Camry for 2015, Toyota went bumper to bumper and floor to roof, changing or re-engineering nearly 2,000 parts. Only the roof remained unchanged, and it capped off the boldest Camry ever. Now, only one year after this major redesign, America’s best-selling car will offer the 2016 Camry Special Edition for owner’s looking for an extra dose of both aggressiveness and technology. Based on the youthful Camry SE, the limited production Camry will add sporty interior and exterior features. In addition to features found on the Camry SE, standard equipment on the Special Edition will include: Continue reading...
0 Replies | 222 Views
Toyota awards new 2015 Camry to Community Leader at NCLR’s Annual Conference
Jul 17, 2015 - 6:57 PM - by Toyota Forum


Ruby Azurdia-Lee was already making a difference in her community, working with Latino families and connecting them to the resources they need, including health, employment and education services. Now, with the help of Toyota, she is taking it one step further.
Lee entered the Toyota Let’s Go Places contest at this year’s National Council of La Raza (NCLR) annual conference, answering the question: “What would you do with a new Toyota Camry?” Her response: help more people.

Lee is the President of CLUES (Spanish for: Comunidades Latinas Unidas en Servicio), which is a linguistically and culturally relevant resource and service nonprofit organization based in Minnesota. CLUES was founded in 1981 by Latinos for Latinos and its programs and services connect families to resources, skills, institutions, and systems and create an environment for people to be engaged and empowered. Continue reading...
0 Replies | 217 Views
The Electrochemical Society and Toyota North America Announce Fellowship Winners
Jul 17, 2015 - 6:38 PM - by Toyota Forum


The ECS Toyota Young Investigator Fellowship Selection Committee has selected three recipients who will receive $50,000 each for the inaugural fellowships for projects in green energy technology. The winners are Professor Patrick Cappillino, University of Massachusetts Dartmouth; Professor Yogesh (Yogi) Surendranath,Massachusetts Institute of Technology; and Professor David Go, University of Notre Dame.

The Electrochemical Society (ECS), in partnership with the Toyota Research Institute of North America (TRINA), a division of e Motor Engineering & Manufacturing North America, Inc. (TEMA), launched the inaugural ECS Toyota Young Investigator Fellowship about six months ago. More than 100 young professors and scholars pursuing innovative electrochemical research in green energy technology responded to ECS’s request for proposals. Continue reading...
0 Replies | 221 Views
Toyota Recalls Certain 2012 - 2014 Prius v
Jul 15, 2015 - 4:09 PM - by Toyota Forum


Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 109,000 Model Year 2012-2014 Prius v hybrid vehicles.

In the involved vehicles, the current software settings for the motor/generator control ECU and hybrid control ECU could result in higher thermal stress in certain transistors, potentially causing them to become damaged. If this happens, various warning lights will illuminate and the vehicle can enter a failsafe mode. In rare circumstances, the hybrid system might shut down while the vehicle is being driven, resulting in the loss of power and the vehicle coming to a stop. Continue reading...
0 Replies | 241 Views
Got Your Eye on a Toyota Mirai? Let the Countdown Begin!
Jul 13, 2015 - 8:42 PM - by Toyota Forum


It’s almost here, and California customers will soon be able to request their own 2016 Toyota Mirai. And why wouldn’t they?

The Mirai hydrogen fuel cell electric vehicle uses no gasoline and emits nothing but water vapor. It’s the only zero emission electric vehicle on the market that tops the 300 mile range milestone (an EPA estimated driving range rating of 312 miles, to be exact) and offers an EPA estimated 67 mpge city/highway/combined. Continue reading and watch a video...
0 Replies | 239 Views
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